Tens of Thousands of Indian doctors are using the internet, efficiently and otherwise. From search rankings to blogs and community building to branding, the internet has brought up new ways to communicating and researching. Here are the links to a few helpful guidelines to help doctors navigate the online world.
Doctor-Patient Email Communications is a growing trend and hard to underestimate. Very often, physicians are unsure of the limits and liabilities of conducting medical communication via email. Luckily the American Medical association has long back issued a set of practical guidelines to follow
Social Media is now being widely used by doctors as well as patients. All doctors even remotely on social media face many ethical and moral questions regarding online physician-patient relationships. Recently, the AMA posted someguidelines for Doctors use of social media tools in a professional capacity. Even the Australian and New Zealand Medical Associations have come out with their combined effort on this dilemma. Here’s the link to the Physician Social Media Guidebook (a 14 page pdf you can download/ view online). It is one of the most practical and useful guide of its kind online.
With 32 % of the world population online, the use of social media in healthcare is becoming common place. Very often, the distinction between professional and personal use blurs on social media. Doctors need to be especially careful about maintaining the highest degree of professionalism in their online behavior.
So what are the common examples of violations of Professional online behavior for
Health 2.0 was finally in India. On 30th Jan 2012, innovations in use of technology in health and healthcare were showcased at this one day event held at New Delhi. Also held was a code-a-thon which saw 5 fantastic apps developed in 6 hours!
Listed here are some of the highlights from the event.
Publicis Healthware International used this event to launch its India presence. PHI is part of Publicis Healthcare Communications Group (PHCG), the largest healthcare communications network in the world. Roberto Ascione, President of PHI showcased their most recent product, Videum.com.
Videum is a global health video portal able to globalize video assets leveraging an exclusive subtitling technology and featuring unparalleled search engine optimization. In a multilingual country like India ( with at least 30 languages spoken by more than a million people each), Videum.com promises to break this very significant barrier to health communication.Videum is a joint venture between Publicis Healthware International (PHI) and dotSUB.
Also shown at Health 2.0 was Kazemill. This innovative tool analyzes tweets to look for 6 common symptoms presented by people suffering from cold and maps them. Tool from McCann Healthcare.
Ash Damle showcased his very useful MEDgle product for the audience, a personalized medical search and secure private discussion network.
On show was also India’s largest healthcare community, mDhil.com . Nandu Madhava, CEO, heads this innovative project which provides health information via online and mobile channels.mDhil averages 5000 video views per day and has more than 150,000 followers on Facebook. Their marketing strategies rely heavily on social media and they are now looking to expand into providing many other types of healthcare information via their varied distribution channels. Do check the mDhil Health channel on Youtube.
Rajiv Pratap demonstrated the awesome capability of Abzooba, a unique healthcare communication product. Abzooba’s Smart Health Information Platform (SHIP) is a collaborative knowledge platform that brings health providers and patients together in an interactive community.
Kunal Sinha, CEO, HealthcareMagic.com provided his solution for improving access to healthcare. HealthcareMagic is a portal allowing live interaction between doctors and patients over the internet and on the phone, creating an integrated comparison-shopping environment for health-related products and services.
Other interesting presentations included:
The Cheetah Development Project by Dr. Mark Ereth of Mayo Clinic, an innovative initiative where they have boosted the local economy so as to be able to provide healthcare in Tanzania.
Pharmsecure providing ways to authenticate genuine drugs and safeguard patients from fake drugs.
Innovative route to culturally sensitive ways of providing HIV Aids information by TeachAIDS
Ayurvaid for individualized sustained care across the patient’s life-cycle.
Health SuperHiway, an integrated cloud based health information network.
And the most interesting talk by Mr. Anil Swarup, the architect of India’s National insurance scheme, which is “light on the front-end and technology heavy back-end”.
Also on display were Mediphone , a call-a-doctor service from Healthfore and some innovative eHealth solutions from Plus 91 Technologies.
Surgery, chemotherapy and radiation are the best-known methods for treating cancer. At TEDMED 2011, Bill Doyle presents a new approach, called Tumor Treating Fields, which uses electric fields to interrupt cancer cell division. Still in its infancy — and approved for only certain types of cancer — the treatment comes with one big benefit: quality of life.
A very useful infographic provided by Capterra, the website which specializes in comparing business software. This infographic takes a look at the most popular EMR solutions in the market ( eClinicalWorks is number one) and grades them by total number of users, target audience, followers on social media etc.
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